A design brief is the summary of a design project. From our research and your completed questionnaire, the brief aims to outline to the client the important features of their company and objectives along visual imagery of the look and feel along, as well as compiling competitive industry visuals. This develops trust and understanding between the client and designer, as well as an excellent reference point for not only your logo but your brand identity.
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A style guide gives you guidelines as to how a logo should be used. It gives a list of colors, fonts, ways the logo can and and can not be used. It gives reproduction guidelines for your printers and 3rd party agencies. Not only does a consistent brand message gives your customers the message you are a company to be trusted, but brand consistency is proven to boost sales. |
