What is a logo/brand identity and what makes it successful?
Logo identities are the visual elements of a business’s commercial brand, such as colors, design, logotype, name, symbol, that together identify and distinguish the brand in the consumers' mind.
A successful brand/logo is:
a) simple
b) recognizable/memorable
c) describable/distinctive
d) inspires trust and admiration for a company or product
e) appropriate to the company/product it represents
f) scalable
g) (most often) effective without color
Your business image depends on a logo design that is polished, distinctive, and memorable.
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